Here’s How to Hire Staff for Your Coaching Biz (The Right Way)
Years ago… I used to dream about the position my business is in now. (At the time it seemed like a pipe dream) But the funny thing about dreams is… They don’t usually include the challenges you’ll inevitably face as you grow. You tend to dream of freedom, money, the lives you’ll change, etc… Not […]
I Love and Hate Social Media
Love & Hate. Those feelings best describe my relationship with social media marketing. On the one hand you have your entire audience at your fingertips. And on the other hand… You have algorithms that out of nowhere suppress your reach. It can be maddening at times. So what to do? Focus on what you can […]
This Destroyed My Confidence When Speaking
When I was 13… I was asked to read a passage out loud from the Bible during religious class. Simple enough, right? I mean, I knew how to read so what could go wrong? The answer is, EVERYTHING! (at least at the time it seemed that way) Long story short, I ended up having a […]
All Coaches Need This Money Habit
Creating smart money habits is one of the most important things you can do for your future as a coach. Sure, we want to focus on profit generating strategies… But just as importantly you need to have strategies in place for that ‘profit’ once it comes in the door. It’s not the money you make […]
Why the Next 3 Years Will Be the Best of Your Life..
Not a lot of people know this but… I went to college for marketing. My thought was that I was going to be sitting in cool meetings brainstorming new slogans and marketing campaigns. My reality was data entry and spreadsheets. (wuh wuh wuh wuhhhh – sad trombone sound effect) I lasted all of 18 months […]
How to Take Advantage of AI as a Coach
I want to talk about something a little different today… Something that, depending on who you ask… …will immediately provoke fear or excitement- and sometimes a combination of both! And that’s the emergence of AI. Now, there are absolutely no shortages of opinions on it… With the overall sentiment in the marketplace being that more […]
3 Strategies to Build Your Brand Fast
Let me ask you a question. Would you rather… Have a course that could potentially make you a hundred thousand dollars.. Or Have hundreds of thousands of people who know, like and trust you? Now I don’t know about you, but for me, the answer would clearly be the latter. Because once you have a […]
3 Messaging Mistakes You Must Avoid
When it comes to attracting the right clients… Your messaging is the foundation. And by messaging I’m referring to the language you use to attract your audience. If this isn’t strong… Then every other aspect of your marketing is going to be shaky at best. This includes everything from your audience match to your conversion […]
How to Host a Great In-Person Workshop
In today’s digital world, there are almost countless ways to connect with your audience. You have live streams, zoom, webinars, online groups and the list goes on… Online connection is great, but there’s one strategy when utilized well that can trump them all. …that strategy Live In-Person Workshops. In fact, we just hosted our Sell […]
How to Go Viral on Instagram
What if I told you that paid ads… …are not the only way to get your content in front of your target audience almost immediately? Usually when something sounds too good to be true, it usually is. Or there’s a big catch. But in this case I assure you there isn’t. Those who effectively use […]