Let me ask you a question.
Would you rather…
Have a course that could potentially make you a hundred thousand dollars..
Or
Have hundreds of thousands of people who know, like and trust you?
Now I don’t know about you, but for me, the answer would clearly be the latter.
Because once you have a hungry audience, selling something useful to them becomes a piece of cake.
Which then begs the question, why don’t more people take this approach?
The short answer is because it takes more time.
There is no magic wand when it comes to personal branding.
But there are strategies that tend to work better than others.
Here are 3 personal branding tips that were revealed during the episode…
1. To build trust, be oddly specific
A lot of coaches post general content. But if you want to build trust, one of the easiest ways to do this is to be oddly specific within some of your posts. Instead of saying “having a webinar is the easiest way to sell your program” I would say something like “having a webinar that starts with a conversion story during the first 5 minutes and then leads straight into a case study has increased conversions by 18%”
2. Focus on consistency over virality
When it comes to your social media content, being consistent is what leads to long term substantial growth. Going viral can give you a nice boost, but the odds of that are low so you shouldn’t rely on this happening. Instead, focus on consistently putting out content of value again, and again and again.
3. Personally engage
Now this might not be for everyone, but another massive trust and reputation builder would be to engage and respond personally to DMs or comments on posts. The caveat is once your brand hits a certain size this might not be possible, but early on it helps significantly.
We not only cover a lot of personal branding strategies during this episode but we dig into some wealth building secrets as well – since Brandon is a master at both.
Make sure you tune in!
>>> LISTEN ALL PODCAST PLATFORMS: Episode 216 | Personal Brand & Wealth Secrets w/ Brandon Turner
>>> iTunes ONLY: Episode 216 | Personal Brand & Wealth Secrets w/ Brandon Turner
Cheers!
Colin ‘Brand Building’ Boyd
P.S. If you haven’t yet checked out my Conversion Story Formula™ it’s been getting crazy results for people. We have had over 6,800 people join it in the last few months! So many of them are already designing their signature story in under 48 hours and are sharing it with their audience! Don’t miss out any longer!
Create your Conversion Story
P.P.S. If you’re a coach or course creator already making $5,000 per month or more in your business and would love to implement high-converting presentations to scale to multi-six and seven figures in the next 12 months, hit reply with the word “SCALE.”
