9 Elements of an Irresistible Offer

Have you ever had the audience loving your presentation…

…then when you share your offer almost no one takes it up?!

Dagger to the heart moment…I know!

Well, if that’s occurred it’s because at least 1 of the following 9 elements isn’t in place.

Here are the 9 elements of an irresistible offer:

  1. NAME:  Your name must be distinctive and usually outcome orientated.
  2. PROMISE:  The promise has to articulate the transformation that the audience wants in a very clear and succinct way
  3. MODULE:  Your modules are the stepping stones that show the audience how to get the outcome that you help them with
  4. BONUSES:  Your bonuses are designed to create a massive desire for your program and also reduce the resistance that your audience may have towards your offer
  5. GUARANTEE: Your guarantee is designed to declare to your audience that you believe in your process and that the risk they feel is minimized or completely eliminated
  6. SOCIAL PROOF:   Having amazing social proof is one of the secrets to showing your audience that they too can see amazing results.
  7. PRICE: Your price must be justified by the value you bring by 5 to 10 times
  8. SCARCITY: There must be a point of decision for your audience, which is created by a time deadline or limits
  9. AESTHETICS: Your offer must aesthetically connect with your audience’s ideals

I’m running some Peer Mastermind calls this month in our Sell From Stage ELITE™ program focused specifically on giving feedback to everyone’s offer – to ensure they have created an irresistible offer.

I’ve got 3 spots available. If you would like to be one of those people click here to see if you are a good fit.


On the Expert Edge Podcast this week I interviewed Keenya Kelly who is a TikTok Expert who has been able to use that platform to grow a business significantly!

If you’re been interested in TikTok and want to start using it to grow your business take a listen to the podcast

>>>Enjoy this interview about Growing Your Coaching Business with TikTok w/ Keenya Kelly


Colin “Irresistible Offers” Boyd

P.S. Here are some other simple ways that I can help you grow your expert business: 

  1. Register yourself for the VIP Waitlist of Sell From Stage Academy®. This will ensure you don’t miss out on any bonuses or unique opportunities when the Academy opens again!
  2. Listen to the latest episode on the Expert Edge Podcast to get all my latest content and interviews with industry experts  Click To Subscribe
  3. If you want to implement high-converting virtual events and webinars in 2022, you can book in a quick call to chat through your strategy and how to improve it here


I’m Colin! I’m an Aussie, but I’m based in Newport Beach, California.
I help entrepreneurs sell from virtual and live stages (without being pushy and sales-y)
I coach thousands of experts, course creators and coaches around the world on this topic, and I’ve also advised the biggest names including people Amy Porterfield, Alison Prince, Carrie Green, Julie Solomon  and many other industry leaders.