7 Questions To Get The Most Out Of 2023
This one e-mail can change the entire trajectory of the next 12 months. Before you get into 2023, there are 7 questions that you should ask. These questions will extract the wisdom from last year and help you get the most out of this year. The biggest mistake you can make is get back into […]
Simple strategy to influence someone (without being pushy or weird)
Most people make the mistake of letting their influence be determined by chance. This means, you sometimes connect well, but many times walk away from a conversation feeling very self conscious. (insert awkward and stuttering moments) On the contrary… If you know some simple influencing strategies you can build rapport with others almost instantly and […]
3 Easy Ways to Create Continuity as a Coach
I was at a marketing event recently and one of the speakers made a comment that got me thinking… He said, “if you don’t have any continuity in your business then you don’t have a business.” Now, I’m not sure I would go that far. I know plenty of experts who don’t have continuity, but […]
How to Start a Mastermind Group
The word ‘Mastermind’ has been thrown around a lot in this industry. In my experience, Mastermind groups completely changed my life. But, I’ve also joined programs that called themselves ‘Masterminds’ but really didn’t function as one. I want to share with you 5 mistakes that people make when they either start or consider joining a […]
Your Audience Buys This… Not Your Course.
Most coaches struggle to sell their courses because they misunderstand what they are actually selling. The truth is that when someone buys your course, they are buying something more subtle. It’s an invisible factor that gets someone to click that ‘enroll now’ button. Simply put, people buy certainty. Not your course. But most people don’t […]
When to use Case Studies instead of Testimonials.
Many coaches make this mistake with their social proof. They think that testimonials are the best way to build credibility for their offers. And sure, it does help a little. For instance, on your sales page having heaps of testimonials always leads to a better conversion rate… …when compared to a sales page that doesn’t […]
How to feel confident speaking in public
I’ve had a few moments in my life when I was speaking in public and.. My body literally started shaking. One time I was holding onto the microphone… And my hand started shaking so much that… I had to grab it with my other hand just to get it to stop shaking. I don’t know […]
The most important part of your offer
Most experts think the most important part of their offer is the content they teach in it. This might be true once somebody actually buys your offer. But… The content in your course is NOT the reason people buy it. This is what a lot of coaches get wrong. When presenting their offer they focus […]
What bad stories & flying cars have in common.
The other day I was watching a movie and it portrayed a future with flying cars. I’m sure you’ve seen plenty of movies like that. You know… Back to the future, Blade Runner, Total Recall, etc… So why aren’t we flying through the friendly skies yet? The answer is… Structure The modern structure of our […]
How to get paid $10,000 as a speaker
Have you ever tried to explain what you do to a kid? As a speaker, it’s really odd trying to explain what you do to an adult, let alone explain it to a kid. Having my workspace upstairs creates a lot of curiosity for my kids around “what goes on up there in dad’s office” […]