11 Oct When to use Case Studies instead of Testimonials.
Many coaches make this mistake with their social proof.
They think that testimonials are the best way to build credibility for their offers.
And sure, it does help a little.
For instance, on your sales page having heaps of testimonials always leads to a better conversion rate…
…when compared to a sales page that doesn’t have any.
But what if I told you that on your webinar or live presentation that you actually want to use something way more powerful than testimonials?
Something that builds BOTH desire and connection with your audience.
You see on your webinar, if done correctly…
… you are systematically building a connection with your audience.
(Side note: I’m running a live training series called “Sell from Webinar and Live Stages” starting on Oct 20th, teaching how to build this connection and run highly profitable webinars and live presentations – Register Here)
And while testimonials build desire, they don’t necessarily build connection.
So what is this super powerful desire and connection tool?
You see, case studies work so well in place of testimonials on your webinar because they take your audience on a journey.
They get to see how someone, oftentimes in their shoes went from a place of struggle to a place of success.
As a guide, I generally like for my case studies to answer these questions and for them to be presented in this order as well…
What’s the problem someone is facing?
What was the desire they had?
What was the resistance they felt?
What was the tool or strategy they used?
What was the breakthrough they experienced?
Remember you are taking your audience on a journey.
This creates desire & connection.
Presenting from a webinar or a live stage creates authority.
And when you combine authority and connection that’s when the magic happens…
That’s when you get conversions!
I trust you see the power in this.
Use it in your next presentation and let me know how it goes! 🙂
I’ll be going deeper in these strategies and so much more on my new workshop series coming up called: “Sell from Webinar and Live Stages” starting on Oct 20th, teaching how to build this connection and run highly profitable webinars and live presentations – Register Here)
Colin “Creating Connections” Boyd
Now onto the Expert Edge Podcast this week…
Episode 133 | 3 Tips To Running More Profitable Webinars & Live Presentations
Presenting on Webinars or Live Stages is the easiest and quickest way to build authority and connection with your audience. When you combine authority and connection you get conversion. However, running a presentation that generates connection is an art unto itself. If you don’t connect with the audience you end up with a few claps but no clients. In this week’s episode I go over 3 tips that will help you build that connection which will lead you to significantly more profitable webinars and live presentations.
P.S. I’m hosting a 3 part training series called “Sell From Webinar & Live Stages”. I only host this series once or twice a year at most. It starts on Oct 20th but you can register now.