I was at a marketing event recently and one of the speakers made a comment that got me thinking…
He said, “if you don’t have any continuity in your business then you don’t have a business.”
Now, I’m not sure I would go that far.
I know plenty of experts who don’t have continuity, but have a thriving business.
But, to make that statement more helpful I would add 1 word to it.
If you don’t have continuity in your business then you don’t have a predictable business.
And when you don’t have predictable income then scaling can be more challenging.
When you know each month you’ll have a minimum of X dollars coming into the account, you can make more strategic and aggressive moves to get more people in your programs.
This has absolutely been my experience.
Here are 3 ways that you can add continuity to your business.
1. Group coaching programs
This one I use currently in my business and it’s simply a group coaching program that members pay monthly for in order to be a part of it. This is typically a mid to high-ticket-priced program.
I originally started with one core product. Then I had a ton of students ask if I could help them more closely and continually. This is why I launched the ELITE coaching program, which has been one of my favorite (if not the favorite) things I’ve ever done.
2. Membership programs
Everybody knows about membership programs. Heck, you’re probably in 1 or a few yourself. I certainly am. But the question is, are you implementing one in your business? There are so many strategies that you can utilize here that I’d need a whole other email just to lay them out.
But one cool one I’ll lay out for you that I know a highly successful coach does is using it as a self-liquidating offer. She doesn’t actually use it to profit, she uses it to break even on her ad spend and then her real money is made when she sells her members into her higher-ticket coaching programs.
3. Installment plans
Now this one might be a little fringe in regards to being considered full-blown continuity but it still allows you to predict future income as well as increase conversions right out the gate. I do this with all of my programs…
Students have the option to pay in full (and save) or they can pay over the course of the next 6 to 12 months depending on their current financial situation.
If you aren’t utilizing continuity in your business yet…
I highly encourage you to take a deep look in this direction and see where you can apply it.
It’s only going to help…
I can promise you that.
Colin ‘Predictable’ Boyd
P.S. I interviewed a rockstar Expert this week on the Expert Edge Podcast…
Building a brand that actually becomes known and trusted follows a specific formula. One shift that most experts brand would benefit from is to clearly identify the external issue your customer has and connect it with an internal issue. For example, entrepreneurs think they need money but what they really need is a strategy. My guest today – Jamal Miller utilized this strategy, among many others discussed on this episode, that allowed him to go from food stamps to 7 figures ridiculously fast. So fast that he doesn’t even remember making his first 6 figures.
In this episode we discuss:
– The power of a membership program and how Jamal set his up to create a community that breeds a family feel & strategic growth for his members
– How people actually value your struggles more than your success – this is key to getting them to trust you
– Being the best in your area of expertise isn’t necessarily going to get you the best results but Jamal reveals what will
– And a whole lot more… You don’t want to miss this episode!