When to use Case Studies instead of Testimonials.
Many coaches make this mistake with their social proof. They think that testimonials are the best way to build credibility for their offers. And sure, it does help a little. For instance, on your sales page having heaps of testimonials always leads to a better conversion rate… …when compared to a sales page that doesn’t […]
How to feel confident speaking in public
I’ve had a few moments in my life when I was speaking in public and.. My body literally started shaking. One time I was holding onto the microphone… And my hand started shaking so much that… I had to grab it with my other hand just to get it to stop shaking. I don’t know […]
The most important part of your offer
Most experts think the most important part of their offer is the content they teach in it. This might be true once somebody actually buys your offer. But… The content in your course is NOT the reason people buy it. This is what a lot of coaches get wrong. When presenting their offer they focus […]
What bad stories & flying cars have in common.
The other day I was watching a movie and it portrayed a future with flying cars. I’m sure you’ve seen plenty of movies like that. You know… Back to the future, Blade Runner, Total Recall, etc… So why aren’t we flying through the friendly skies yet? The answer is… Structure The modern structure of our […]
How to get paid $10,000 as a speaker
Have you ever tried to explain what you do to a kid? As a speaker, it’s really odd trying to explain what you do to an adult, let alone explain it to a kid. Having my workspace upstairs creates a lot of curiosity for my kids around “what goes on up there in dad’s office” […]