4 Questions You Must Ask to Sell Your Course

4 Questions You Must Ask to Sell Your Course

Have you ever seen an ad, sales page, or email that made you think…

“Oh my gosh, it’s like they’re inside my head!!!”

It’s almost creepy how specific and accurate it is sometimes, right?!

They have shared your exact problem in a way that instantly made you stop and think.

Well, I’m here to tell you that this isn’t a coincidence.

Somebody is on the other end of that piece of content doing one of the most important aspects of any marketing campaign…

They are clearly articulating the problem that you (their audience) is experiencing.

And I’m willing to bet with 100% certainty that they are also offering you a solution to the problem.

In the world of coaches & course creators…

…The ability to clearly articulate your audience’s problem is the pathway to profit!

It’s the key to making your solution both relevant but urgent.

On today’s episode of the Expert Edge I reveal the four essential questions you must answer to read your audience’s mind and inspire them to seek YOUR solution.

And to give you a sneak peek I will briefly touch on them below…

1. What pain are they experiencing?

Understanding the pain points your audience is facing is the foundation of addressing their needs. Whether it’s financial struggles, fear of failure, or a lack of results, identifying their pain will pave the way for your solution to resonate with them.

2. What misbeliefs are they holding?

Unraveling the misbeliefs your audience holds is essential to breaking down barriers and establishing trust. You must show them that your offering can challenge their misconceptions and provide a new perspective.

3. What are the mistakes they are making?

Recognizing the common mistakes your audience is making enables you to position yourself as the knowledgeable guide they need. By highlighting these pitfalls, you can demonstrate how your solution can help them avoid them altogether.

4. What are they missing out on?

Illustrating what your audience is missing out on without your solution can create a powerful sense of FOMO (Fear of Missing Out). Whether it’s untapped sales potential, lack of recognition, or missed leadership opportunities, revealing these gaps can prompt them to take action.

Here is an example from my world:

Most coaches don’t realize they’re missing out on hundreds of thousands of dollars of revenue because they don’t have a sell from webinar or sell from stage strategy in place.

That’s what I help solve.

By answering these four questions, you’ll develop a compelling narrative that speaks directly to your audience’s problem, ultimately leading them to see you as the solution they’ve been looking for.

I dive much deeper and give real examples for each question on this week’s short episode… so make sure you check it out!

It’s packed with actionable content, I can promise you that!

>>> ALL PODCAST PLATFORMS: 172 | Owning A Problem Is The Pathway To Profit

>>> iTunes ONLY: 172 | Owning A Problem Is The Pathway To Profit

Colin Boyd

P.S. If you haven’t yet checked out my Conversion Story Formula™ it’s been getting crazy results for people. We have had over 2,502 people join it in the last 3 months! So many of them are already designing their signature story in under 48 hours and are sharing it with their audience! Don’t miss out any longer!

Create your Conversion Story 



I’m Colin! I’m an Aussie, but I’m based in Newport Beach, California.
I help entrepreneurs sell from virtual and live stages (without being pushy and sales-y)
I coach thousands of experts, course creators and coaches around the world on this topic, and I’ve also advised the biggest names including people Amy Porterfield, Alison Prince, Carrie Green, Julie Solomon  and many other industry leaders.