Something really embarrassing happened to me the other week.
On my morning walk, I found myself with my pants around my ankles in the middle of the street.
And I didn’t even realize it!!!
(now, I have to be clear, this is not what I do everyday in case you were concerned)
This is what happened…
…I was heading out for my normal morning jog.
I’m looking at my phone trying to find the podcast that I wanted to listen to for the day.
In my hurried walk, while being distracted by my phone I noticed a weird feeling around the top of my legs… then eventually around my ankles.
And it wasn’t until I took about 10 more steps that I realized I had been walking down my street with my shorts around my ankles.
I know, you’re probably very impressed with my skills right now.
I then had to awkwardly bend down and pull up my pants to put them back in their proper place.
(gosh this story makes me laugh even just writing it!)
Which brings me to my point.
You can get distracted by a lot of things running an Expert Business, but if you forget the fundamentals (i.e. tying your shorts up before you start running). You can quickly find yourself with your pants around your ankles!
One of the fundamentals (that I think a lot of coaches overlook) is engaging your list on a consistent and regular basis.
This may not seem sexy, but let me tell you, it is one of the secrets to building a profitable Expert business.
This is the reason why I wanted to interview my good friend Bobby Klinck.
He is an expert when it comes to helping people like you easily write engaging weekly email content that leads to a profitable online business.
One of the secrets to great email content is storytelling.
In this episode, we dive deep into how to write great story-based emails so that your audience gets to know you, builds trust with you, and eventually buys from you.
Just like I did in this email…I think 😉 Ha!
Colin “Pants Around Ankles” Boyd.
P.S. If you’ve been impressed with my skills of being able to run with my pants around my ankles, then you are going to love this week’s episode – click to listen
Here are some other simple ways that I can help you grow your expert business:
- Connect with me on Instagram, I share daily inspiration content there @colinboyd
- Register yourself for the VIP Waitlist of Sell From Stage Academy®. This will ensure you don’t miss out on any bonuses or unique opportunities when the Academy opens again very soon!
P.P.S. In this episode, Bobby also shared a powerful email writing course that you can do for FREE. The link for that is in the show notes.