Why Your Staff Aren’t Committed — And What to Do About It

Screen Shot 2013-05-21 at 7.31.25 AM.pngLast week, I spoke with a manager in a large organisation, and he mentioned that he was really frustrated with the commitment level in his team. He felt like people weren’t being productive and there was a sense of frustration — and because of that, key targets were being missed. After a few questions, we discovered that it wasn’t actually commitment that needed to be questioned — it was clarity.

Through working with hundreds of teams in organisations, I’ve noticed that clarity comes before commitment. So often, I see managers question the commitment levels of their team, when in fact, the problem is that their team is lacking clarity.

Even if a staff member is excited to be committed in your team, it isn’t until they have clarity that they can truly implement ideas.

Here are three ideas to build clarity with:

1. Clarity Conversation — This is a one-on-one conversation or one-to-team conversation where you clarify the roles and expectations of your team members. You’ll notice that over a period of time, there will be large changes in people’s roles, and every six months or so, there needs to be a clarity conversation.

2. Clarity of Timelines — Having a clear timeline for implementing a project and deadline is crucial to creating commitment.

3. Clarity of Goals — Ensure that your goals are clear to be implemeted. I like to use the SMART format for setting goals.

If you have been questioning the commitment level of your team, remember: it’s usually not commitment but clarity that needs to be addressed. Clarity comes before commitment.

I like to make all of these newsletters practical. So who do you need to have a clarity conversation with?




Discover to Deliver a Highly Persuasive Presentation and Move People into Action

Join Colin for a free masterclass on persuasive presentation (without coming across pushy or sales-y).

On this workshop you’re going to discover:

  • Proven strategies that the top 1% of influencers use to become leaders in their marketplace.
  • You’ll learn how they craft and deliver presentations to achieve massive impact.



I’m Colin! I’m an Aussie, but I’m based in Newport Beach, California.
I help entrepreneurs sell from virtual and live stages (without being pushy and sales-y)
I coach thousands of experts, course creators and coaches around the world on this topic, and I’ve also advised the biggest names including people Amy Porterfield, Alison Prince, Carrie Green, Julie Solomon  and many other industry leaders.