My experience has found that the right signature story can literally be the difference between a webinar that is effective in converting clients and one that isn’t.
But here is the problem…
Identifying your signature story and telling it the right way can be difficult.
Have you ever wondered…
Which story should I tell?
Do I even have a signature story?
If so, then this week’s episode was created for you.
I’m doing something that I’ve never done before, I’m delivering a special two-part series all about Discovering Your Signature Story
This week’s episode is about finding your signature story and next week’s will be about telling your signature story.
If you’re like me then you hate gimmicky sales tricks and want to be as authentic as possible with your audience, but you also want your business to thrive.
Signature story is exactly how to do both. It’s the number one tool I use when doing a webinar or a Facebook live and honestly, I can’t believe I ever tried to sell without it.
It’s the missing piece that’s gonna help you become the market leader you are.
Inside this podcast you’ll learn:
- How to discover your Signature Story – it’s the #1 tool you’ve been missing when speaking to sell your programs
- How to speak in a way that instantly connects with your audience, and also lead to them join your programs (without ever coming across pushy and sales-y)
- Why you should NEVER tell your audience you’re going to ‘tell them a story’ and what to do instead.
When students first come to me, they often say the same thing, “Colin, I don’t think I have any good stories to tell.”
And I can assure you, if you have lived (which you have) YOU HAVE A STORY TO TELL!
In this episode, I’m going to help you discover it.
Colin “Signature Story” Boyd
P.S. Have you heard? I’m running my once-a-year free LIVE 3-Part training series called “How to Speak and Sell from Virtual Stages”. If you want to become a confident and persuasive speaker on a virtual stage then make sure to register.
P.P.S. Listen to part 1 of this new Signature Story podcast and share it into your IG stories, I’d love to connect with you CLICK HERE TO LISTEN