I remember getting off the stage and thinking, ‘that presentation will definitely lead to more clients’. I delivered what I believed was the most entertaining and value-packed presentation I’d ever given. I believed that if I delivered ‘enough value’ then I would grow my business.
But I was wrong.
Delivering value in a presentation will only get you so far.
I mean, you probably have seen lots of people who are great at delivering valuable step-by-step processes and content, and yet they struggle to get clients. You’ve probably also seen other speakers who you feel don’t deliver much content but they are fully booked, in demand and their business is growing.
The truth is, I thought a good presentation was about providing education and value.
But this is only half the truth.
If you view your presentation as a chance to educate your audience, inspire them, or provide them with great content you’ll never get the momentum in your business that you want.
The truth is, successful content creators and coaches view every presentation (online or off-line) as the chance to sell, and then serve their audience.
Inside, Sell From Stage Academy™ we talk about this concept of “selling is serving.”
This means that you can never truly serve someone in your business until they make a transaction with you.
Sure, you can inspire them, you can motivate them, you can give them some tips. But, if you truly want to serve people then you need to be able to speak in a way that sells.
So here is the shift that I want you to make….
“Start viewing every online and offline presentation you do as not just about inspiring others, but giving them the opportunity to transform their lives through what you offer.”
This one mental shift can transform every speaking engagement into a lead generating and client getting machine.
Sure, provide incredible value for your audience, but view it through the lens of selling what you do, so that you can eventually serve them on a greater level.