There are lots of dodgy characters online.
The other day I used Facebook Marketplace to get rid of a few items around the house.
Within a few minutes, I had people messaging me about the items.
Everything seemed legit at first.
They were asking about the details of the item, and cost, etc.
Until….things got a bit suspect.
The person asked me for my Zelle details to send me the money before I shipped the item.
I said let’s do a quick call before I do that.
I did an audio call over Messenger and within seconds I could tell they were not who their profile said they were.
It blew me away how good some of these scammers are!
Building trust with your audience is the most important thing if you ever want them to become clients.
And one of the most effective ways to do that is through your story.
However, I like to do signature stories differently.
For me, your story is NOT about telling your “origin story.” It’s about telling your story in a way that transfers the most important belief your audience must believe in order to commit to themselves and potentially your offer.
When you do this, there are two benefits.
1.Your audience builds trust with you as they get to know who you are, your struggles, fears, and your journey to success.
2. Secondly, they start to take on the mindset and beliefs they need in order to be successful in the area where you can help them.
I recently did an interview with Sean Cannell, and we talked about how to build trust and connection with your audience using your signature story.
Colin “Trust Factor” Boyd