Not all marketing strategies are created equal…
There are so many ways you can promote your coaching or course business.
This could be through email, social media, networking etc.
However, there’s one strategy that in my life stands above the rest.
Once you have it in your business, it gives you an unfair advantage.
… to me it’s the most important & powerful selling tool you can have.
And that’s a High-Converting Presentation.
There are 3 BIG MISTAKES that I see many coaches and course creators make that stop their presentations from converting.
These include….
1. Using your course content as your presentation
One of the biggest mistakes people make is using their course material as their presentation material. Doing this will get you some praise for your presentation, but it will also create a lot of overwhelm for your audience, which will ultimately lead to fewer sales because they will try to implement the 50 things you just taught them first. If you are using the content in your course as the foundation for building your presentation, you’ll never get the number of clients you desire.
2. Thinking you need a list before you present or launch
The truth is it’s not about your list. It’s about you and the decision to show up and lead. First, you have to decide that you’re ready to lead, you’re ready to present. Then you let your presentation be the vehicle that builds your list! You build the list by declaring to the world (your audience) that you are going to bring value (your webinar) to it. You can build your list very fast by creating a compelling title and topic for your webinar or presentation.
3. Needing to be a confident speaker in order to host a webinar or event
This is not the case at all. I used to shake like a leaf on stage. More important than your confidence is the formula you lean on. After leaning on a proven formula for some time you’ll see that confidence starts to blossom naturally.
So what formula should you lean on?
You can use mine, which I’ll reveal at a Live online workshop next Tuesday called “The 5 Secrets To Selling On Webinar & Live Stages.”
>>>Click here for more details.
Catch this week’s episode of the Expert Edge for more High Converting Presentation gems…
>>> LISTEN ALL PODCAST PLATFORMS: Episode 223 | The One Tool All Coaches & Creatives Need
>>> iTunes ONLY: Episode 223 | The One Tool All Coaches & Creatives Need
Cheers!
Colin ‘Presentation Power’ Boyd
P.S. If you haven’t yet checked out my Conversion Story Formula™ it’s been getting crazy results for people. We have had over 7,202 people join it in the last few months! So many of them are already designing their signature story in under 48 hours and are sharing it with their audience! Don’t miss out any longer!
Create your Conversion Story
P.P.S. I just dropped a new video on my YouTube Channel called: The One Psychological Shift You MUST Make In Order To Feel Comfortable Selling Watch it here (and remember to subscribe)
