There’s nothing I hate more than a blunt knife.
When I moved to the U.S.A. from Australia I actually brought my knife set with me.
And every night before I start cooking I sharpen my knives.
Yes, I’m that person!!
But you know what, it makes a huge difference.
Here’s a big mistake I notice many Experts and Coaches (like yourself) make…
You’re marketing with a blunt knife.
If your offers aren’t selling or your email lists aren’t growing, then it’s a big sign that your marketing and messaging is blunt.
Can I let you in on a million-dollar secret?
I’ve noticed after running an expert business for over ten years that you can cut the work in half and increase results like a banshee through one big thing….
How you message what you do is the difference between whether you make okay money or incredible money.
It’s that simple.
It’s the experts who truly know how to message their offer in a way that connects with their audience and moves them to join their program that crush it.
During the Covid experience, you MUST master your messaging! Did I say MUST? Yup, it’s a must right now.
This week on the Expert Edge Podcast you’re going to discover my secret ingredients for making your message cut through the market clutter and get you a rush of clients like never before.
You’re going to discover:
- The secret to taking a blunt message and making it sharp (so you can finally cut through to your audience and get them to buy)
- Why you have to be a bit controversial at times and how to know when to NOT push things too far
- How to ‘enter the mind’ of your audience and move them towards your offer…without them ever feeling pushed
- This podcast conversation is going to be really helpful, relevant and impactful for you right now.
Let’s sharpen your knife.
Colin “King of the Kitchen” Boyd
P.S. If you’ve ever had a launch that wasn’t as successful as you hoped… then this is for you! We’ll break down how and why certain offers miss the mark with their audience. Don’t miss out on this timely conversation!