Have you had all of your speaking engagements canceled?
I’ve had a lot of speakers come to me recently that have had all of their confirmed keynotes canceled for the next few months.
That’s definitely a hit, especially if that’s your only stream of revenue.
I totally get it.
About six years ago I realize that although I was a highly booked speaker, this one stream of income made by business very exposed.
I had a bunch of bookings canceled in the past which made me think about one of the biggest challenges with relying purely on speaking – It is 100% in the hands of the client or external factors.
I think the current situation has amplified this lesson!
When I had this revelation, I decided to create an online version of my presentations so that I had a more leveraged offering to complement my regular speaking gigs.
Within Sell From Stage Academy™, I refer to this as building a blended business model.
It’s making sure you have a blend of off-line and online deliveries that align with your message and provide you with multiple deliveries and revenue streams.
Very quickly after building my online course I started selling it and ended up making almost the same amount of money online as I did in my conference speaking within about 12 months.
As a speaker, you have a choice right now in this current pandemic…
- Be a smart speaker who comes out of this situation with a leveraged offering so that next time this happens you’ll be more than ready to continue making money and making an impact with your message
- Or, you’ll be a struggling speaker who comes out of this situation with the exact same offering and be in no better position than you were previously.
I believe this is the perfect time for you to bunker down and build your online course.
And to take all of the guesswork out I have one recommendation.
You really should use Kajabi.
It honestly runs most of my online business.
Whether you’re selling to the general public or scaling in corporations (which I’ve done both of) Kajabi will give you the support, tools, and platform to do this in a beautiful and simple manner.
And what’s cool is that it doesn’t only hold your online course, you can use it to…
- Create a beautiful website
- Sales pages
- Opt-in pages
- Email campaigns
- Database for emails
- Checkout Pages
- And hundreds of other little things that make online business easy and effective
Another thing I like about Kajbi is they take ZERO transaction fees from your online sales.
There are many other providers that on top of normal credit card fees take a slice of your pie, which frankly I don’t believe they deserve. So when you make the sale, you get 100% of the revenue.
So if you’re a smart speaker who’s ready to use this current circumstance to build a leveraged offering so that you can always have something to sell, start with Kajabi and build from there.
But seriously, hand on heart I believe they are the best in the market.
Colin “Leveraged Offerings Rock” Boyd
P.S. This is your moment to finally build an online course or leveraged offering that enables you to recession-proof your speaking business, make more money in the future and impact more lives on a truly global level.