As a kid, I’d have a full breakdown if a teacher called on me to read out loud.
Which is kind of wild, considering I teach speaking for a living.
It’s fascinating how the things you got rejected for as a kid can often be the very things you help people with as an adult.
That’s part of why I loved this week’s guest on the Expert Edge, Visibility & Messaging Expert Margot Miller.
Margot spent about a decade mostly bedridden and hidden.
She was born with a huge birthmark on her face.
She suffered anxiety, chronic fatigue, and doctors told her it was all in her head.
And as a kid, she just made up words when she got called on to read, because she couldn’t.
Today she has over a million followers across her accounts, runs a million-dollar Expert business and has nine-figure brands ask her for messaging help.
How?
She got bold.
And a little weird…Like dancing in public so people thought she was on something.
If you’ve struggled to get your Instagram posts to pop, or your messaging to get responses, this interview is worth its weight in gold.
Here are 5 of the 10 ideas I took from our interview to get a breakthrough in your visibility:
1. Name your people like an archetype. Margot talks to what she calls “old souls,” and it works because it gives her a North Star. If you don’t know exactly who you’re speaking to, it’s almost impossible to reverse engineer your content, your offer, or your messaging. Pick the person who feels like home to you, and speak to them.
2. Create contrasts in your content. (this point for FIRE) Most content gets scrolled past because it sounds like everything else. Find the contrast. Say the thing people don’t expect to hear. Her hooks come from pattern recognition: she notices what her clients keep struggling with, then puts it in a way that makes people stop.
This one strategy alone is worth the podcast listen.
3. Reps beat perfection. She had clients post three times a day for two weeks. It’s not a long-term plan, but it’s the fastest way to break through overthinking. Once you see what works, you repeat that format a million different ways.
4. Make getting rejected normal (and even the goal sometimes). The more you show up, the more you’ll get rejected. Her take: “How much can I get rejected today?” The people who win are the ones who lose the most, because they’re actually out there. And the haters and the superfans usually show up together.
5. Your personality IS the strategy. She confessed that now she is light on strategy and heavy on personality. Most people’s strategy is fine. What’s missing is the tone, the energy, and the certainty they bring to it. That’s the part words alone can’t do.
Listen: Episode 346 | How To Get Your Visibility Breakthrough w/ Margot Miller.
Watch on YouTube: The Expert Edge
Colin
P.S. Margot’s “museum of failures post” is a simple idea that she unpacked that works every time. Basically, show your flops. People love watching someone roast themselves a little. Connect with Margot here
P.P.S. Your personal story is one of the best places to get dialed so that you can take your message to the masses. If you’re newer to my stuff, this is a great first step. In under 60 mins you’ll have a story so powerful you can’t wait to share it. Start Your Conversion Story
