I was looking at how we grew this business. $100K. A couple hundred thousand. Then a million. Then multi-millions.
And I realized something: we didn’t get here by doing more of the same.
We got here by doing three specific things. Over and over. Strategically.
Most coaches think launching is all or nothing.
And hope to ride the momentum off that one big event
But the reality is actually more strategic.
There are three different types of launches that create real momentum when you layer them together.
The first one puts you on the map.
The second one pays the bills consistently.
The third one is the secret money maker nobody talks about.
I’ve been running my coaching business for 18 years. I’ve tested this. Refined this. Used this to take the business from side hustle to multi-million dollar operation.
This week’s episode breaks down those three strategies and how to layer them into your business so you’re not just making money once a year-you’re building a consistent revenue machine.
Listen now: Episode 342 | 3 Launch Strategies I Use to Grow My Million Dollar Coaching Business
Watch Episode 342 on YouTube
Here’s what we unpack:
1. The Big Launch (2x per year, maximum)
This is the jumbo jet. Planned out. Serious. You’re thinking 10x bigger than a normal webinar. Think 300K-500K in revenue in 4-5 days. Requires going “pro”-serious planning, runway, energy. Most people don’t realize how much preparation goes into a $3.2 million launch. If you want to play at that level, you have to commit like a professional athlete, not a casual hobbyist.
2. The Consistent Monthly Workshop (ongoing)
This is your steady revenue. At least once a month, you host a workshop (free or small paid). Promote it to your list, run some ads, use organic traffic. It’s smaller than a big launch but consistent. You’re in front of people every single month. If you’re wondering why you’re not making enough money, this is probably it. Most coaches don’t run enough workshops.
3. The Conversion Event (1x monthly, zero ad spend)
This is the secret money maker.
You host an event exclusively for warm people who already know you, bought from you, or downloaded from you. First time I ran one, $40-42K in revenue with zero ad spend. Half the people on the call bought. It’s not a big audience, but it converts like crazy. This is the most profitable strategy I have.
The magic is layering all three.
Big launches twice a year set you on the map. Monthly workshops keep revenue coming. Conversion events are the cherry on top-consistent cash injections with zero ads.
Colin “Three Launch Layers” Boyd
P.S. I’m hosting a Conversion Events Workshop soon to show you how to run your own. I’ll walk you through designing yours from scratch. Live implementation. You’ll leave with your promotional campaign, your event strategy, and your offer designed. This could be your most profitable event of the year!
>>> REGISTER HERE: colinboyd.co/convert
