You’ve got hundreds (maybe thousands) of people on your email list.
They opted into your lead magnet.
They bought a $27 course.
They got great value. Then… nothing. They just sit there.
I call it a “clogged prospect pipe”.
Imagine your sales process like an actual pipe.
It gets really chunky at the front. People come in, they opt in, they buy the small thing.
And then only 1-2% actually upgrade to your premium offer.
Meanwhile, you’re over here spending money on more ads trying to get new people when you’ve already got a warehouse full of warm people who already like you, trust you, and bought from you.
That’s wild when you think about it.
A few years ago, I figured something out.
What if I hosted an event specifically for these warm people? Give them real value. Create an actual breakthrough. Then make an offer that feels easy?
And I’m telling you: this one idea has made me over a million dollars.
In my last conversion event, we did $30,000 in sales. Zero ad spend. Just existing warm audience.
This week’s episode is about how to unclog that pipe and turn your dormant list into actual revenue.
I’m hosting a new practical workshop breaking down exactly how you can do it:
https://training.colinboyd.co/conversion-events
Plus, I just recorded a podcast on the strategy…
Here’s what we unpack:
1. You have a clogged pipe (and don’t even know it)
People opt into your free thing, buy your small program, get results. Then they stop. This isn’t a problem with your content or your offer. It’s a problem with the bridge between what they bought and what comes next. That bridge is missing. A conversion event is that bridge.
2. Host an event for your warm audience only
Design a high-value event specifically for people who already know you. Give real implementation. Create a real breakthrough. Then invite them to the next step. The magic part: only people who attend live get the offer. You don’t burn through your list by pitching to people who didn’t show up.
3. You need three things (and you probably have them already)
An audience (200+ people in your database), an event (high-value, aligned with what they opted into), and an offer (the logical next step). Most of you have the first one already. You just need to build the other two.
4. Zero ad spend, big revenue
Students in our programs are running conversion events and doing 10K-30K in sales. No ads. Just existing warm audience. If you’ve got thousands of people, you literally have tens of thousands of dollars sitting on the table next month.
If you’ve got people on your list who aren’t upgrading, this new workshop will change your life
NEW TRAINING: Conversion Event Workshop™
Small ticket price (literally the cost of a few tacos). This is the first time I’m hosting this live. You’re going to walk away with your promotional campaign built, your event structured, and your premium offer designed. Live implementation experience. Replays available if you can’t make it live.
>>> REGISTER: https://training.colinboyd.co/conversion-events
This is not free because you’re actually getting it built out (and the price is a no-brainer).
Colin “Unclog That Pipe” Boyd
P.S. Random thing…I’m terrible at typing, so I use an AI verbal dictation tool and it’s honestly my favorite thing I use. If you’re not using it yet you need to try it for FREE, it saves me 1-2 hours a day! Click here to check it out
