I just coached someone to $3.2 million in a launch.
Now, I’ve never personally made $3.2 million in a single launch myself.
But here’s what I realized many years ago: I don’t have to have done exactly what they’re doing to help them.
I just have to know how to solve the problems they face.
It’s kind of like how an Olympic coach doesn’t always have to have won an Olympic medal, but if they’re good enough, they can coach the athlete to take home gold!
That’s the entire philosophy behind Premium Private Clients.
I work with maybe 10-15 clients per year. Maximum. Right now I have two clients who just signed last week. Together, they’re worth $62,000 to my coaching business.
That’s for about 10 coaching sessions. Ten sessions. $62,000.
Most people think their audience can’t pay premium rates.
But here’s the unknown truth…the price of your coaching isn’t determined by your current audience. It’s determined by who buys it.
A nanny working with a regular family makes $40-55K a year. A nanny working with a high-net-worth family makes $150-200K. Same job. Different person. Totally different price.
I teach speaking. With beginner entrepreneurs, I could charge $250-400/hour. My actual rate? $3,800/hour.
Because I only privately work with people already making a million dollars or more. The stakes are different. The impact is different. The price is different.
This week’s episode breaks down exactly how YOU can position yourself for premium private clients and start charging what you’re actually worth.
Listen now: Episode 338 | Adding Premium Private Clients to Your Coaching Business
Here’s what we unpack:
1. Price is determined by the person, not your current audience
Your skill set is valued completely differently depending on context. The same coaching in different contexts with different people equals 5X-20X the price. Stop pricing based on your current audience.
2. Solve urgent, important problems (the broken tooth problem)
You need to speak to problems so painful, so urgent, that people will do anything to fix them. Executive families skipping sleep before a billion-dollar deal. That’s urgent. That’s premium.
3. Be a stallion whisperer (you don’t have to have done it)
You don’t need to have made $3.2 million in a launch to coach someone through one. Olympic coaches didn’t all win gold medals. You just need to solve the problem in a higher-stakes context.
If you’re wanting to add $10-20K/month in new revenue from 3-6 premium private clients, come to the live workshop.
SPECIAL FREE EVENT: The Premium Private Client Workshop
I’m going to be hosting an in-depth online workshop going through my exact premium private client acquisition process that I’ve been refining for the last 10+ years. It’s completely free, and I think it’s going to blow your mind.
>>> REGISTER: colinboyd.co/premium
It’s completely free. Live online. I’ll be answering questions and breaking down the exact structure.
Colin “3.8K Per Hour” Boyd
P.S. Premium private clients aren’t for everyone. They’re for people ready to charge what they’re actually worth. If that’s you, get on the waitlist at colinboyd.co/premium
