You may be thinking…
Your course or your offer or your pricing or your funnel or your whatever – is the reason your program isn’t flying off of the digital shelves.
But can I be real with you? None of those are the problem.
It’s important to understand what somebody is actually buying when they do buy from you.
Because when you understand this, everything changes.
So what are they buying?
They’re buying something invisible. Something you can’t see on the sales page or in your emails. Something that either exists or it doesn’t.
They’re buying certainty.
Not information. Not the course content. Certainty that if they join, they’re actually going to get the result you’re promising.
Most coaches miss this completely. They build beautiful courses, launch with great copy, run solid ads. Then they wonder why nobody’s buying when everything looks right.
Because certainty isn’t about the offer. It’s about three specific things your audience needs to feel before they click enroll.
Get these three elements aligned in your offer and watch what happens. Programs fill up. Conversions increase. People stop questioning whether to buy and start asking when they can start.
And that’s exactly what this week’s episode is about. How to tell your conversion story in a way that builds all three levels of certainty.
Listen now: Episode 331 | How to Tell Your Conversion Story
Here’s a snapshot of those 3 levels of certainty…
- Personal Certainty – You have to have personally had the transformation that you are selling. If your audience knows that you’ve gone through and overcome what they are going through, then personal certainty will be established.
- Process Certainty – You have to have absolute clarity on the process that you take people through. Your audience needs to clearly see how they’ll get the desired outcome that your offer promises.
- Proof Certainty – You have to have enough proof that your process works for other people and not just you. Testimonials and case studies are great ways to create proof certainty.
If your programs aren’t filling up and you can’t figure out why, it’s probably because you’re missing one of these three certainties.
>>> LISTEN ALL PODCAST PLATFORMS: Episode 331 | How to Tell Your Conversion Story
>>> iTunes ONLY: Episode 331 | How to Tell Your Conversion Story
To certainty over everything,
Colin “Certainty” Boyd
P.S. Discover how to craft your conversion story and fill your programs today ConversionStoryFormula.com.
P.P.S. If you haven’t left a written review on Apple Podcasts yet, do it now. Screenshot it. Send to me on Instagram (@colinboyd). I’ll send you a thank you gift.
