Have you ever delivered a webinar that led to no or very few sales?
You’ve done all the preparation, you’ve stressed over what content to share, done all the work to get people to show up and at the end no one joined your program.
You feel like you delivered a ton of value, served your heart out and it led to not much!
It can feel disheartening.
I know exactly how this feels, I remember the online promotion of my first digital course I created six years ago. I had over 600 people go through the webinar and only one person joined.
Although it was great that one person joined, if I was really honest, I was really disappointed.
That was when I got obsessed with discovering the difference between presentations that both entertain and also lead to a flood of new clients who are super excited to work with you.
You see there’s a difference between running a webinar that gets great feedback and running a webinar that gets clients enrolling in your programs and thanking you for it!
If you’ve experienced this disappointment or frustration then you’re probably making one of these three classic mistakes…
- Over-teaching your Content
This classic mistake is when you teach information but it doesn’t lead your listeners to desiring the outcome, offer or action you wish them to take.
It’s understandable because most of what you’ve learned about teaching is from the classroom or universities. Now I love teachers, in fact, I used to be one! (that’s a story for another newsletter) But if you use ‘teaching methodology’ to try to grow your business, you’re going to struggle.
You must master the balance of teaching content so that it’s incredibly valuable, but also moves the right prospects into your programs.
Does this first mistake make sense?
Cool, here’s the second…
- Teaching, then selling
This mistake occurs when you prepare for your webinar or presentation and you design great content then basically ‘whack your offer at the end’.
It creates awkward feelings for the audience and feels even more uncomfortable for you.
You must design your content so that it provides value for everyone attending, but also instills an immense desire for your offer (this is what I call Infusion Selling™ which I am teaching about in the class this week.)
Seeing your ‘teaching separate from your selling’ is costing you and your audience big time.
- Using ‘untrained’ intuition
I’m a big believer in following your intuition, but when it comes to delivering a presentation online or on stage you must temper your intuition with formulas that work.
Sure, follow your intuition in regards to the direction of your life and where your business is taking you. But if you just ‘follow what you feel’ when it comes to a webinar or presentation you’re going to get inconsistent results, which you cannot build a business on.
So ask yourself…which one of these 3 big mistakes are you making right now?
– Are you ‘over’ teaching your content which is leaving your audience overwhelmed and indecisive?
– Are you teaching valuable content, then awkwardly trying to sell at the end?
– Are you trusting what you feel too much and therefore seeing inconsistent results?
If you’re making any of these three mistakes (or maybe all of them) you’re gonna love the free class this week!
I’ve decided to run a special training called “How to Sell from Webinar & Stage”
In this class will discover:
– How to turn any webinar, virtual stage or speaking engagement into a cash machine using the Sell From Stage Structure™
– The secret to uncovering your Signature Story that Sells – you’ll be able to use this in your next online presentation so that your audience is eating out of the palm of your hand
– The Infusion Selling Method™– this is my signature process for connecting with your audience and converting them into clients without being sales-y
– Simple tips for feeling confident, ready and excited to speak in a way that sells so that your coaching, online course, and expert business grows.
I will be running this LIVE FREE CLASS in the next couple days, so click below to register yourself.
—>>>> REGISTER FOR HOW TO SELL FROM WEBINAR & STAGE
Talk soon!
Colin
P.S. Due to the current global situation, your clients are online more than ever, that’s why it’s crucial to master webinars and finally learn how to grow your business using online stages. This online class is already getting close to capacity so make sure to register so you save your seat!
