One of the hardest things to overcome in your marketing…
Is unclear or overcomplicated messaging.
Unfortunately, I see a lot of coaches making this mistake.
They tend to have either a lack of congruency in their messaging…
Or…
Their messaging is borderline a math equation in its complexity.
When in reality it’s very simple.
So simple that you aren’t going to believe me or use it.
All you need to do is…
Start with the problem you solve & then simply say how you solve it!
An example of this for me is…
Coaches are leaving hundreds of thousands of dollars on the table by not having a webinar strategy in place, I give coaches this strategy.
Here are 3 ideas on how to nail your messaging…
1. Simplify
Less is more. Don’t over complicate it. It should be clear and obvious with who you serve and the problem you solve.
2. Own a problem
You want to be known as the solution to a major problem your audience has. I should be clear and concise. When they hear the problem you solve they should immediately think of you.
3. Repeat it over and over again
This elaborates on idea 2 above but you want to repeat the problem you solve over and over and over again in all of your messaging. There should be no doubt of who comes to mind when they need to solve the problem you own.
For the full breakdown of how to master your messaging as well a few other gems…
Make sure you catch this episode!
>>> LISTEN ALL PODCAST PLATFORMS: Episode 202 | Simplify Your Messaging w/ Donald Miller
>>> iTunes ONLY: Episode 202 | Simplify Your Messaging w/ Donald Miller
Cheers!
Colin ‘Master Your Messaging’ Boyd
P.S. If you haven’t yet checked out my Conversion Story Formula™ it’s been getting crazy results for people. We have had over 4,500 people join it in the last few months! So many of them are already designing their signature story in under 48 hours and are sharing it with their audience! Don’t miss out any longer!
Create your Conversion Story
