You spent all this time and money promoting your webinar.
You’ve got hundreds…
Maybe thousands of people signed up.
Your webinar is ready.
You’re about to change their lives.
Just a small fraction of those that signed up are actually on the webinar.
Has this happened to you before?
It’s important to understand that this is common.
In fact, depending on the industry and the source of where the signups came from this show rate can be as low as 10% and as high as 40%.
The problem is that the highest rate of conversions come from those that show up live.
You see the issue here?
I put together a list of 4 tips that you should implement next time you run a webinar to significantly increase your show rate.
1.) Email them a turn up sequence
It’s one thing for them to sign up and say yes on your landing page. It’s another thing for them to actually show up. So after they register for the webinar you want to send a series of turn up emails. This is a series of at least 3 emails reminding them about the value on the webinar.
2.) Offer a show up live bonus
This is a great way to get people to show up. Make sure that the bonus is relevant to the content you’re teaching and that you don’t reveal the bonus right at the beginning of the presentation.
3.) Retarget Signups
This is a pro tip. If your budget permits, retargeting is always a great idea. You can use a platform like Adroll to easily follow your sign ups around the web wherever they go. You’ll want the creatives to mimic the feel of your landing page… meaning the colors, image, and title as well as have the time & date clear to see.
4.) Consider Evergreen (after a Live webinar is successful)
Oftentimes somebody will sign up and naturally life will get in the way and they can’t attend live. You can avoid this by running an Evergreen (pre-recorded) webinar where they can choose from a variety of times. Most platforms allow them to sign up and view it within minutes.
The key is to stay top of mind & to build anticipation.
All 4 of these tips help you do that.
Consider implementing 1 or all of these next time you run a webinar…
And you’ll thank me later 🙂
Now onto the Expert Edge Podcast this week…
Expert Edge Podcast Episode 121 | Find Your Gift & Monetize it
Everybody has gifts that are inherent within them but few know how to recognize those gifts and even fewer know how to monetize that gift. Instead, many spend their time trying to strengthen their weaknesses. One of the lessons I’ve learned is that you don’t have to necessarily develop your weaknesses. Sure you can round them out. But I found that the things that you naturally gravitate towards, are the talents that will actually move you towards your gifts that can be monetized.
In this episode you’ll discover:
– How failures are a great way to recognize your gifts and talents.
– The 3 Questions to ask yourself that will help you articulate your gift so that you can monetize it.
– Why finding your gift is just the beginning – the next step (revealed inside) is equally important and it can make or break your business.