Creating a high converting webinar is an art.
If you’ve been on a lot of webinars you might know what I mean.
At first glance they all might seem similar to you.
You know the flow… Presenter gets on -> Introduces themself -> Shares their credentials -> Teaches you some cool content -> Makes an offer
And yet at the end of some webinars you leave without even considering taking them up on their offer, even if the content was great…
While on other webinars you can’t pull out your credit card fast enough.
There’s a reason this happens.
There’s a reason some webinars convert so well.
Now I don’t have enough time to go into full depth here but I’ve put together a list of 3 tips that will drastically improve your webinar conversions once you implement them.
1.Show the audience that you are like them
Within the first 5-7 minutes of any presentation you have to show the audience that you have been on a journey similar to them. However, the key is to also show them that you’ve been able to master that journey.
One of the most important things is that your audience should know that you were like them in the beginning of your journey. This builds trust and shows them that you can be their guide.
If they don’t trust you, they won’t buy your program.
2.Share your story in a way that connects with your offer
One of the most important things that you can do is create a conversion story.
Your conversion story is sharing a signature story that aligns with your core premise.
This is one of the things I teach in Sell From Stage Academy
3.Shift Resistance beliefs that would stop them from committing to their goals
One of the biggest mistakes that people make is that they teach content instead of shifting beliefs. The one thing that’s stopping your audience from moving forward with your program or your offer is not how much they know but the resistance beliefs they have about committing to the next level.
For example, one of the big beliefs that people have to shift to join Sell From Stage Academy is that selling is the main doorway to serving their audience. You can’t serve your audience unless you know how to sell to them effectively.
Right now Sell From Stage Academy is currently open for enrollment. It closes Thursday midnight PDT.
Click Here to join: Inside the academy you’ll discover how the step by step system to sign up clients on demand using virtual and live presentations
Anyways, do you see the big picture?
Did you notice I didn’t mention anything about what kind of training to provide on your webinars
Connecting, Building Trust and Shifting Beliefs will increase your conversions faster than any new how-to training material.
Try it out 🙂
If you’re not one that likes to leave things to chance and would rather just have the exact step by step training then I highly encourage you to enroll in the Sell From Stage Academy.
Colin ‘Conversion King’ Boyd