Do you ever find it difficult to get the right balance of content in your speech or webinar?
It can be really tough to know how much to put in and what to leave out.
Because here is the problem…
You know you want to provide value for all your audience, but you don’t want to give away the farm.
You want them to leave feeling like they want more.
Does that make sense?
When you give away too much, it’s kinda like taking them to an all-you-can-eat buffet and at the end of the meal asking if they want to swing by In-and-Out for another burger.
Everyone is going to say NO!
So getting this balance correct is super duper important.
Every successful expert has been able to find this right balance.
Every struggling expert is still figuring it out.
So, I wanted to help you with this today.
And it’s all based around my Infusion Speaking Method that we implement in Sell From Stage Academy™.
Here are 3 ideas that can help you hit the right balance of providing value, but leaving them wanting more.
1. Create Identity Tension
This is all about creating tension between who your audience doesn’t want to be and who they desire to become. This will show the audience a bigger vision of themselves and when you present your program they will buy into this identity.
The leading influencers know that people don’t buy programs they buy identities.
So, the more tension you can create between a struggling and a thriving person in your industry the more sales you’ll make and the more people you’ll serve.
How can you stretch the gap between struggling and successful identities in your industry?
When you nail this, you’ll grow your business faster.
2. Shift Miss-Guided Beliefs
The biggest part of selling programs is removing limiting or miss-guided beliefs. If you don’t remove miss-guided beliefs it’s like asking your clients to drive forward with the hand brake on.
For me, one example of a miss-guided belief is that “speaking is education, or speaking is entertainment”. If people think this, they will educate their audience, but they won’t have a business.
Now, don’t get me wrong, speaking can be all of those things. But there is one thing that the most successful experts in this industry believe about speaking, that you must also.
The truth is that “Speaking is Selling”. It’s about understanding your audience on a deep level and delivering ideas in a way that truly sells the audience on the idea.
Because until you sell your audience on your ideas you cannot truly serve them.
What miss-guided beliefs do you need to shift?
3. Create Clarity of Decision
I’ve been a paid speaker for over a decade now and after delivering thousands of hours on stage I’ve realized one distinction that separates the average and highly paid speakers.
The highly-paid speakers make the main goal of their presentation about making a decision.
There is so much value in communicating in a way to gets your audience to make a congruent decision.
You might think that providing how-to information is valuable, but the problem is that you can provide all of the how-to value in the world, but if your prospects have not made a clear decision that they are ready to implement the ideas, all of your efforts are in vain.
Make your next presentation about designing an experience that brings the audience to make a decision.
How can you make your next presentation about empowering your audience to make a decision?
As you implement these 3 ideas in your next speech or webinar they can dramatically increase engagement and conversion.
This means you’ll have more clients to serve and make a greater impact on the earth, which is what we are all here for.
P.S. When you’re ready there are 3 ways I can help you grow your Expert business…
Register yourself on the VIP waitlist for Sell From Stage Academy™. This will ensure you don’t miss out on any bonuses or unique opportunities when the Academy opens again.
Apply to join the Mastermind group run by Colin. If you’re looking to associate with high-level experts who are making waves in the industry you can complete an application here.
Look out for a NEW free training I’m doing inside the Expert Edge group in a week or so all about Master Your Signature Story. Join the group so you don’t miss out