I’ve been thinking about the essential ingredients for what makes your speeches and Webinars convert.
You can have a whole lot of fancy things, but when it comes down to it there are 3 core ingredients.
I’ve had experiences where I’ve spoken and made an offer and it went crazy!
Like over 50% conversion and was blown away by the response.
I’ve also spoken before and used the exact same speech with the exact same offer, but to a different audience and the sales bombed!
I remember thinking “what went wrong?”
This made me think more about what 3 ingredients you need to hit a home run on your webinar and speeches.
Getting these ingredients right is usually the difference between success and failure.
So are you ready for the 3 secret ingredients?
1.) Your Audience
You must have the right type of audience who are able and ready to buy your product. You also must know how to speak to them in a way that connects with their hearts and minds and moves them to buy (I teach this using my Audience Psychology Map™).
When you deeply understand your audience and speak their language something magical happens.
They feel like you ‘get them’. They lean in and they respond.
2.) Your Message
Your message must flow in a way that takes the audience from being unsure to absolutely certain you can help them.
Your message must involve your signature story, objection reversals, and micro-decisions.
But most of all, your message is built on one thing: Your Core Premise. Everything must revolve around proving Your Core Premise. This is the ‘through-line’ that when your audience believes it, they will join.
For example, My Core Premise is: “You are just one Signature Presentation away from seeing the breakthrough results you’ve always wanted in your business”.
This is the epiphany that I had when my business exploded and now I help others experience the same.
What’s Your Core Premise?
3.) Your Offer
You can have the best audience and message but have a ‘resistible’ offer and your products will struggle to sell. I’m obsessed with ensuring my offers are irresistible.
One irresistible offer can literally change your entire business.
Keep working on your offer to get to a point where you are completely convinced that it’s mindblowing.
You must be able to show your audience, beyond any doubt, that they too can get the results they want from your offer.
So these are the three ingredients.
They are simple, but not easy.
When you get all of these coming together in a webinar, workshop or presentation you’ll be blown away by the results!
It just happened for one of my Sell From Stage Academy™ students Garry Sanchez who did $69,000 in one speech to a room of 50 people.
Like I said, get that audience, message, and offer in alignment and boom! You are up and running.
I hope that helps.
P.S. When you’re ready there are two ways I can help you grow your Expert business…
Register yourself on the VIP waitlist for Sell From Stage Academy™. This will ensure you don’t miss out on any bonuses or unique opportunities when the Academy opens again.
Apply to join the Experts Inner Circle. If you’re ready to become the market leader at what you do, this is the group for you apply here.