Have you ever looked at your sales dashboard and felt like your offer silently just left the building?

It was working.

People were buying.

You and them were feeling good.

Then suddenly it’s quiet enough to hear your own regret echoing.

The good news?

Your offer isn’t broken—it just needs a refresh.

And that’s exactly what I’m walking you through on this week’s Expert Edge:

​Episode 270 | 4 Shifts to Make a Dead Offer Sell Again​

Here’s what I break down:

1. Tap Into a Broken Tooth Problem

Most people sell to problems that are nice to be fixed but not urgent to be fixed. This very specific model will help you identify how to take your problem from something that is semi-attractive to being absolutely necessary in your clients’ lives.

This is the exact model that I just shared recently with my highest-level coaching clients. It’s worth listening to to understand how this applies to you and your business right now.

2. Simplify the Promise

If it takes a paragraph to explain, it’s not ready. Refine the outcome down to one line your ideal client would yell “YES” to. One of the mistakes that people make is they try to be fancy instead of being clear. Something to be aware of is making sure that people won’t buy if they are confused. Clarity sells more than clever.

3. Make It an Easy Yes

A good offer feels obvious. Stack the bonuses, eliminate risk, and structure the price so it feels like a no-brainer. Make sure to have elements in your offer that move it from being a resistant yes to a hell yes. On the podcast, I gave about five or six different examples of how I’ve done that in my offers and how you can too.

4. Add More Emotion

People don’t buy logic, they buy transformation. Use story, metaphor, and real proof to stir the feeling that this is what I’ve been looking for. You can do this by using stories and metaphors to engage the emotion of your listeners and move them towards action.

If your offer’s been in witness protection, this episode will bring it back into the spotlight.

​>>> LISTEN ALL PODCAST PLATFORMS: Episode 270 | 4 Shifts to Make a Dead Offer Sell Again​

​>>> iTunes ONLY: Episode 270 | 4 Shifts to Make a Dead Offer Sell Again​

And if you want help crafting an offer that converts cold traffic, warm leads, or skeptical lurkers…
Grab The Bulletproof Offer at colinboyd.co/offer​

Let’s get your offer binge-worthy again.

Talk soon,
Colin

P.S. Big news—I’ve got a book coming out in October! It’s called One Presentation Away: Become an Irresistible Speaker and Convert More Clients and it’s all about crafting a single high-converting talk that gets you clients (without sounding salesy or weird). If you speak, teach, or share your message in any way… this book is for you. You can pre-order it here​

P.P.S. Your personal story is one of the best places to improve your connection with your audience. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 8,600 people who have already created theirs inside the Conversion Story Formula™. [Learn more here]​