If you’ve ever had a month where the leads dried up, the DMs got quiet, and your Stripe notifications took a personal vacation…
I’ve been there.
Several years back, I watched my revenue drop like my 12-year-old boy doing a cannonball in the pool.
It wasn’t pretty.
But what came out of that season changed everything about how I run my business today.
Because instead of panicking (okay, after panicking a little), I built a system that didn’t just save my business in a down market-it helped me scale it.
And that’s exactly what I share in this week’s episode of The Expert Edge.
Episode 293 | The #1 Tool I Used During a Down Market To Save and Scale My Business
Here’s what you’ll learn inside this episode:
1. The power of authority (and how to build it fast)
Speaking, virtually or in person, instantly gives you built-in authority. It’s why conferences pay speakers big money, and why audiences trust people who take the stage. Learn how to create this same effect without needing a 10,000-person event.
2. Connection that converts
You can’t scale without connection. Whether it’s through stories, vulnerability, or humor (even the awkward kind), connection is what turns a talk into trust and trust into clients.
3. Install leverage over hustle
Stop selling one-to-one like it’s still 2012. A single presentation can pre-sell hundreds of ideal clients if you know how to design it right. The secret? Lead with value, end with clarity, and let the presentation do the pre-selling for you.
4. How to lay out your “Ascension Model” that keeps clients coming back
I break down how to create a journey for your audience so they don’t just buy once, they keep growing with you. Think of it as your business version of Netflix: when one episode ends, they’re already excited for the next.
5. Why motivation beats information every time
Your audience doesn’t need more how-tos, they need more want-tos. I’ll show you the mindset shift that moves people from “I’ll think about it” to “I’m in.”
If you’re ready to trust-recession-proof your business and finally build something scalable (that doesn’t rely on being everywhere all the time), this episode is a must-listen.
>>> iTunes ONLY: Episode 293 | The #1 Tool I Used During a Down Market To Save and Scale My Business
To scaling smarter, not scarier,
Colin “Thrived Through the Downturn” Boyd
P.S. I’m hosting a NEW Free workshop on Thursday, November 13th called the High Converting Presentation Masterclass. This will be an in-depth step-by-step class where I’ll show you exactly how to create the presentation you can use to scale and grow – even in a down market. Click here to register: https://learn.colinboyd.co/masterclass
