Have you ever noticed that some Expert businesses rise like a rocket ship?
And then explode like one too!
One minute they’re everywhere—Reels, webinars, TikToks, LinkedIn hot takes…
The next minute? They’re ghosting their audience and wondering where the revenue went.
In a world obsessed with “scale fast” and “10X everything,” we don’t talk enough about the power of sustainable growth that’s truly-profitable.
The kind that doesn’t burn you out.
The kind that builds over time.
The kind that lasts.
I wanted to do something different this week, which is why I decided to bring one of my best friends Jon Acampora onto the Expert Edge Podcast — to dive deep into what it really takes to build a business that grows slow… and grows strong.
Jon’s the founder of Excel Campus (yes, Excel—like spreadsheets), and he’s quietly built a 7-figure business with over 7,000 members, all without flashy launches or dancing on social media.
Here are 3 things you’ll walk away with:
1. Simple Beats Sexy
Jon’s advice? Pick one problem. Solve it really well.
He focused on Excel for analysts and ignored shiny objects. That focus made him the go-to guy—and still does.
2. Build to Last, Not Just to Launch
Jon uses YouTube videos to bring in leads and evergreen webinars to convert them—daily. No flashy launches. Just a consistent system that works while he sleeps.
3. The Mindset Behind Sustainable Growth
Avoid burnout by not comparing your path to others. Stick to what works for your audience, take real breaks, and keep your business lean and manageable—by design.
This podcast is less like an interview and more like a conversation between friends who have been running million dollar Expert businesses for over 17 years.
If you want to create a business that’s simple, scalable, and sustainable—without selling your soul or sprinting to burnout—this one’s for you.
Kind Regards,
Colin “Sustainable Growth” Boyd
P.S. Your personal story is one of the best places to improve your connection with your audience. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 8,600 people who have already created theirs inside the Conversion Story Formula™. [Learn more here]
