The next time you’re tempted to ask, “What funnel converts best right now?”
Try asking this instead:
“Who do I need to become so my funnel actually works?”
Because if your energy is off… if your belief in your offer is shaky…
…then no 12-step sales formula or copywriting hack is not gonna save you.
And with AI cranking out lookalike strategies at scale, the real differentiator today?
It’s you.
Not the persona. Not the polished version.
The real, integrated you—who believes in what you do so deeply it actually comes through the screen.
And that’s what this week’s episode is all about.
Listen now: Episode 279 | The Invisible Strategy That Converts Clients
As AI continues to level the playing field for content and tactics, what becomes truly valuable is something AI can’t replicate:
Your conviction. Your experience. Your energy.
Here are 3 big takeaways from the episode:
1. Value the wrestle
Quick content from ChatGPT might get clicks. But real conversions? Those come from earned ideas—ideas forged through testing, failing, refining, and sharing from your lived experience.
2. Who you are converts more than what you say
Certainty sells. If your offer doesn’t land, it’s often not because the words were wrong—it’s because your nervous system wasn’t behind them. Sales is an energy transfer. People buy your confidence as much as your content.
3. Certainty is a strategy
Want more clients? Start by believing, in your bones, that what you offer works. (And if that belief is shaky, go back and revisit the transformation your work has already created—for you and your clients.)
This episode unpacks the shift from “tactical expert” to “embodied leader”—and why that invisible shift is the most powerful marketing move you’ll ever make.
>>>Listen on all platforms: Episode 279 | The Invisible Strategy That Converts Clients
>>>iTunes only: Episode 279 | The Invisible Strategy That Converts Clients
To the work that feels invisible but makes you magnetic,
Colin “Conviction is the Strategy” Boyd
P.S. [NEW! PRE-ORDER BOOK BONUS] I just released today a new pre-order book bonus for anyone who purchases the book right now. It’s called the $100K Presentation Vault.
It is an in-depth case study of people just like you who have made more than $100,000 in one presentation. It is how they did it, the stats, the strategies, everything behind the scenes that you don’t normally get access to. Grab it now at onepresentationawaybook.com
P.P.S. Your personal story is one of the best places to improve your connection with your audience. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 9,301 people who have already created theirs inside the Conversion Story Formula™. [Learn more here]
