I want to share something personal with you today. For FOUR years, my business was stuck at around $400,000 annually. No matter what I did, I couldn’t seem to break through that revenue ceiling.
I was hosting irregular webinars selling my productivity course, doing very little paid traffic, running a mastermind, and taking on the occasional one-on-one coaching client. I was working hard, but my income had plateaued.
During that time, I was in a mastermind with a friend who casually mentioned something that blew my mind. He said he never even saw a six-figure business—he went straight to seven figures.
That statement hit me like a ton of bricks. While I was celebrating small wins and incremental growth, he had skipped an entire income level altogether. It made me realize I was thinking too small.
So, I decided to make some fundamental changes to how I approached my business which shattered my revenue ceiling quickly. And I want to share these strategies with you because they’re the exact ones that helped me finally break through that stubborn revenue ceiling.
I go deep into these strategies on the Expert Edge Podcast today
>>> LISTEN ALL PODCAST PLATFORMS: Episode 260 | How To Break Through A Revenue Ceiling
>>> iTunes ONLY: Episode 260 | How To Break Through A Revenue Ceiling
Here are a Few Ways to Break Through Your Revenue Ceiling
1. Expand Your Audience Aggressively
The truth is, I was talking to the same people over and over again. To grow, I needed fresh eyes on my offers. Here’s what worked:
- Host a summit: Collaborate with other experts in your field. This brings their audiences into your world.
- Consistent webinars: I started running webinars monthly rather than “whenever I felt like it.” The consistency created momentum.
- Podcast guesting spree: I set a goal to be on 40 podcasts in a year. This single strategy brought thousands of new people into my world.
2. Invest Seriously in Paid Traffic
Let’s be honest—manually growing your audience is exhausting. There’s a ceiling to how many people you can reach through organic methods alone.
One game-changing approach was creating a low-ticket offer specifically designed for paid traffic. This brilliant strategy because it paid for all my ad costs (making audience growth essentially free)
Instead of seeing ads as an expense, I started viewing them as an audience acquisition system that pays for itself.
3. Increase Your Conversion Rate
This was a big one. I started looking at my data obsessively:
- How many webinar registrants were showing up live?
- What percentage of viewers were converting to customers?
- Where were people dropping off in my sales process?
By making small tweaks based on this data, I was able to increase my conversion rate by 4%—which translated to a six-figure increase in revenue with the SAME audience size.
4. Strategically Increase Your Prices
Here’s something counter-intuitive: When I doubled the price of one of my core programs, my conversion rate stayed exactly the same. People actually perceived the higher price as indicating higher value.
But here’s the key—I didn’t randomly raise prices across the board. I specifically increased the price of my certain offers while keeping my Academy at an accessible price point.
This created a clearer distinction between my offers and actually improved my overall business ecosystem.
5. Add a New Product or Program (Be Careful With This One)
After running Sell From Stage Academy® for three years, I finally added Sell From Stage ELITE™ to our product lineup. This strategic addition was when I felt I was ready to handle more volume and support people at an even deeper level.
The key here is alignment with your product journey. I didn’t randomly create a new offer—I created the next logical step for my most successful students who were asking for more.
On the other end of the spectrum, adding a lower-ticket offer can be great for lead generation, especially when paired with paid traffic as I mentioned earlier.
But a word of caution: Don’t add new products just for the sake of it. Make sure they serve a clear purpose in your overall business strategy.
6. Increase the Velocity of What’s Already Working
Sometimes, the breakthrough isn’t about doing something new—it’s about doing more of what’s already working.
When I identified which customer acquisition channels were most profitable, I simply increased their frequency. If quarterly webinars were working, I moved to monthly. If a particular type of content was converting well, I created more of it.
This is often the simplest strategy but surprisingly effective. Before looking for new solutions, ask yourself: “What’s already working that I could do more of?”
>>> LISTEN ALL PODCAST PLATFORMS: Episode 260 | How To Break Through A Revenue Ceiling
>>> iTunes ONLY: Episode 260 | How To Break Through A Revenue Ceiling
What’s Your Ceiling?
I’m curious—what revenue level are you currently stuck at? Which of these six strategies could help you break through?
If you’re serious about shattering your own income ceiling, I’d love to help. My Elite program is specifically designed to help established coaches and course creators scale past their plateaus.
Reply to this email with “CEILING” and we can discuss whether it might be right for you.
Here’s to breaking through,
Colin “Bust Your Ceiling” Boyd
P.S. Sometimes, the smallest shift in strategy can create the biggest breakthrough. For me, it was getting serious about paid traffic. What will it be for you?
P.P.S. Your personal story is one of the best places to improve your connection with your prospects and naturally convert them into your programs. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 8,600 people who have already created theirs inside the Conversion Story Formula™. Don’t miss out any longer!
