Here’s the truth:
Having a great program isn’t enough.
You need an irresistible offer to make your customers say, “I NEED this in my life.”
When I launched my first program, it flopped.
The program content was solid, but the offer? Not so much.
So, I did what most people don’t: I asked why???
The feedback I got was pure gold, and I spent months refining the offer and testing it.
The result?
A program that made over 2 million dollars in the next 3 years.
I share this story because I know so many of you have incredible programs but are struggling to sell them. The issue isn’t your program—it’s probably your offer.
I dive deep into the psychology of a high-converting offer during this episode of the Expert Edge.
And I go EVEN deeper into how to create your high-converting offer in my new upcoming FREE training series called Selling From Virtual And Live Stages Workshop
>>>Click here for more details and to register.
Here are 3 key concepts we discuss in this podcast episode:
- Increase Your Certainty
Sales is the transfer of certainty and enthusiasm. Your audience is uncertain, and they’re looking to you for clarity and confidence. How do you become more certain? By showing up with conviction. I unpack a really specific 3 step process on the episode for becoming more certain in your offer.
- Your Bonuses Need to Sell the Offer
Most people make bonuses overwhelming or misaligned. The secret? Create bonuses that eliminate resistance or objections. For example, I teach people to sell from stage, but many wonder how to get people to their presentations. I created a bonus specifically for that called your FIrst 100 Virtual Attendees. Make your bonuses worth as much—or more—than your core offer.
- Sell the Outcome, Not the Process
Your audience doesn’t care about the steps—they care about the result. Structure your content around 3–5 key phases or pillars that take them on a journey toward their desired transformation. The more clearly you can articulate the outcome, the more compelling your offer becomes.
This episode is packed with actionable insights that will transform how you approach your offers.
Let’s make your program the no-brainer your audience can’t resist.
Tune in!
>>> LISTEN ALL PODCAST PLATFORMS: Episode 251 | The psychology of high converting offers
>>> iTunes ONLY: Episode 251 | The psychology of high converting offers
Cheers!
Colin ‘Sell Your Awesome Program’ Boyd
P.S. I’m hosting a special LIVE Workshop series called “Selling From Virtual & Live Stages”. In this workshop series I’ll be revealing the mindset and practical strategies you must learn to build a high-converting presentation that can get you clients on demand. I only run this series LIVE once a year, so make sure to register right now as it’s starting really soon!!!
