There are countless skills you need to develop to grow your impact…
But there’s ONE skill that, when mastered, will magnetically attract your audience to you.
It’s not your knowledge.
It’s not your credentials.
It’s your charisma.
Here’s the exciting part…
Charisma isn’t something you’re just born with.
It’s a skill you can develop.
Here’s the core of the model:
Charisma lies at the intersection of vulnerability and invincibility.
1. Vulnerability
To attract your audience, you need to show them that you’re just like them. Share the challenges you’ve faced and the struggles you’ve overcome. When you do this, your audience will feel understood and connected to you.
But here’s the catch: too much vulnerability without balance creates drama, not charisma.
2. Invincibility
You also need to show that you’ve achieved something extraordinary—whether it’s overcoming personal struggles or helping others transform their lives. This inspires your audience and positions you as someone worth following.
The key is balance.
Think of it like combining Clark Kent’s relatability with Superman’s strength. Too much invincibility? You come off as arrogant. Too much vulnerability? You create unnecessary drama.
To fully understand how to apply this to your business…
Tune in to this episode—it’s packed with insights you don’t want to miss!
>>> LISTEN ALL PODCAST PLATFORMS: Episode 248 | HIGHLIGHT: How To Become More Charismatic
>>> iTunes ONLY: Episode 248 | HIGHLIGHT: How To Become More Charismatic
Cheers!
Colin ‘Charisma’ Boyd
P.S. If you haven’t yet checked out my Conversion Story Formula™ it’s been getting crazy results for people. We have had over 8,412 people join it in the last few months! So many of them are already designing their signature story in under 48 hours and are sharing it with their audience! Don’t miss out any longer!
Create your Conversion Story
P.P.S. I just shared on my YouTube Attributes you absolutely NEED to be a 7 figure coach – Check it out here (and remember to subscribe)
