There’s a moment every entrepreneur hits where the market feels challenging… and your brain starts doing laps.

“Should I pause the launch?”
“Maybe now’s not the time to raise my prices…”
“Do I even have a business anymore?”

When the market or sales slows down, it’s easy to spiral.

I used to be the same.
A slow launch, a few “not nows” on a webinar, and suddenly I was pricing out used mini-vans to live in.

But here’s what changed: I stopped reacting to the market and started adjusting within it.

Because downturns aren’t the death of your business, they’re an invitation to recalibrate.

And that’s exactly what I walk through in this week’s solo episode of The Expert Edge.

It’s a practical guide to staying grounded, clear, and profitable when everything around you feels shaky.

​Listen Here: Episode 281 | How To Thrive In A Challenging Market​

Here’s a peek at the 3 strategies I share:

1. Reset your narrative

You’ll always either be in a place of cause or effect. You have to get out of “effect”. When you’re in effect – It means you’re putting the power of your life into an external factor. If you say things like “My business isn’t growing because of xyz” Or “I can’t launch my webinar yet because of xyz” Then you’re in a state of effect. Whatever comes after “because” is the effect.

2. Elevate your avatar

A lot of coaches who are struggling are doing so because their sole focus is on beginners. Mainly those that aren’t established at all. In down markets, people who have money still have money. What you want to do if you fall into this category is to also mix in or shift your focus to a higher level avatar. For example, instead of targeting “professional women” you might instead target “professional female executives”. Look at how you can add a higher income bracket avatar to market to.

3. Make your offer actually irresistible

You may be saying you already have one. But if people aren’t buying it often, then you don’t have an irresistible offer. If you fall into this category. Ask yourself, “What can I add to this to make it truly irresistible?” Put yourself in your avatar’s shoes. What are their massive pain points and desires? What could make the implementation of your course even easier?

​

Those are just a few strategies that you can use right away to avoid down markets.

I unpack lots of practical advice on the podcast.

Make sure you tune in to really understand how to implement each strategy.

​>>> LISTEN ALL PODCAST PLATFORMS: Episode 281 | How To Thrive In A Down Market​

​>>> iTunes ONLY: Episode 281 | How To Thrive In A Down Market​

Cheers!

Colin ‘Thriving’ Boyd

​

P.S. [NEW PRE-ORDER BOOK BONUS] I just released today a new pre-order book bonus for anyone who purchases the book right now. It’s called the $100K Presentation Vault.

It is an in-depth case study of people just like you who have made more than $100,000 in one presentation. It is how they did it, the stats, the strategies, everything behind the scenes that you don’t normally get access to. Grab it now at onepresentationawaybook.com​

P.P.S. Your personal story is one of the best places to improve your connection with your audience. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 10,000 people who have already created theirs inside the Conversion Story Formula™. [Learn more here]