Do you ever look at your Facebook ad dashboard and wonder…
“Is this thing working right?”
Maybe you boosted a post, crossed your fingers.
Maybe you spent $1,000 and got back three likes, a confused DM from a random guy called Jerry…and a mild headache.
Or maybe—just maybe—you’ve avoided Facebook ads altogether because it feels like throwing your wallet into a black box and hoping it makes good life choices for you.
But here’s the thing…
Paid traffic is still one of the fastest, most scalable ways to grow your expert business—when you actually know how to use it.
And that’s why I brought my good friend and my very own marketing manager Daniel Schlenger onto this week’s episode of the Expert Edge.
Daniel’s run over a thousand campaigns, managed budgets from $2K to $200K, and helps us bring in leads daily through smart (not spray-and-pray) Facebook and Instagram ads.
This conversation is packed with value and cuts through all the ad-tech fluff you don’t need.
Listen now: Episode 271 | What No One Tells You About Facebook Ads in 2025 w/ Daniel Schlenger
Here are 3 Surprising Facebook Ads Secrets (You’re probably underutilizing)
1. Static Images Still Crush
You don’t need fancy videos or cinematic drone shots. A funny meme or a punchy still photo can outperform a $500 video production—especially for lead magnets and webinars.
2. Creative Is the New Strategy
Your ad’s visual (creative) is now more important than your copy. If your creative doesn’t stop the scroll, it’s game over—so test 5–15 visuals per campaign (and yes, memes still work).
3. Create Ad to Page Synergy
If people click your ad but don’t convert, it’s usually not the ad’s fault—it’s the landing page. The messaging, design, and offer need to feel like one seamless conversation, not a bait-and-switch.
Whether you’re scaling to multi six figures or just trying to get your first funnel off the ground—this episode will help you run smarter, simpler, and more profitable Facebook & Insta ads.
>>> iTunes ONLY: Episode 271 | What No One Tells You About Facebook Ads in 2025 w/ Daniel Schlenger
Let me know what tip hit hardest—and if you’re a current member of Sell From Stage Academy, don’t forget Daniel’s new deep dive ad training is already waiting for you in the members portal!
Talk soon,
Colin “Pay To Play” Boyd
P.S. Big news—I’ve got a book coming out in October! It’s called One Presentation Away: Become an Irresistible Speaker and Convert More Clients and it’s all about crafting a single high-converting talk that gets you clients (without sounding salesy or weird). If you speak, teach, or share your message in any way… this book is for you. You can pre-order it here.
P.P.S. Your personal story is one of the best places to improve your connection with your audience. The problem is knowing what story to share and how to share it. The secret to this is what I call your Conversion Story. Join over 8,600 people who have already created theirs inside the Conversion Story Formula™. [Learn more here]
