There’s broke…
And then there’s “I just got declined for a $5 coffee” broke.
That’s where Janine Mix started.
$120,000 in debt. No savings. No financial safety net. Just a big dream and an even bigger uphill battle.
But instead of spiraling, she made some moves most people don’t.
And that’s exactly why I brought her onto this week’s episode of the Expert Edge.
Janine went from overwhelmed and overdrawn to building a multi-million dollar business that empowers retail owners to lead, scale, and actually enjoy the process.
She’s not just inspiring—she’s tactical.
In this episode, she breaks down the internal shifts and external systems that helped her flip her financial reality.
Here are 3 practical shifts Janine made—and how you can apply them:
1. Stop treating debt like a death sentence.
Janine reframed her debt as fuel, not failure. She stopped letting it define her—and started taking bold, forward-focused action anyway. Her unique perspective on the two types of debt is so insightful in the episode. She talks about leverage debt and consumer debt and how you can utilize leverage debt to get out of consumer debt.
2. Obsess over service, not scale.
She doubled down on helping the few people she could reach really well—before trying to reach thousands. Serving deep, not wide, built the foundation. I think most people are really obsessed with scaling before they get to high-quality service. When you lay the foundations of service, the scale becomes so much easier.
3. Made wealth identity her priority.
Janine chose to show up as the person she was becoming, not the one stuck in her current reality. Her business changed because she changed.
Whether you’re $100K in debt or just feeling stuck at your current level, this conversation will shake something loose—and help you build momentum in the direction that actually matters.
Reply and let me know…
Which of Janine’s mindset shifts hit hardest for you?
To your growth,
Colin “Always Serving” Boyd
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