This Platform Is King in Marketing

To podcast… Or not to podcast… That is the question. On one hand you have a platform that gives you massive business potential. From instant authority to deep connection with your audience. And on the other hand you have a platform that requires a decent amount of effort, planning and time. Most coaches tend to […]

Don’t Make These 3 Mistakes On Your Next Webinar

Imagine… You spent all this time and money promoting your webinar. You’ve got hundreds registered… You’ve spent hours rehearsing. You feel ready. You’re about to change their lives. Annnndddd… Only ONE person signs up for your course!!! Well this is the reality of what happened to me when I launched my first webinar. And can […]

How To Get Leads Who Actually Want To Buy

Most lead magnets give you poor-quality leads. I’m sure you’ve heard of a lead magnet before, it’s usually something of value (like a short PDF) that you give away for free in exchange for someone’s email address. The problem with this is because it’s free the person usually forgets about it quickly, never opens it […]

Zero To 6 Figures In Your Coaching Biz

It’s often said that your first 100k is the hardest… I myself can vouch for this. It took me around 2 years to reach this momentous stage. But once I did, there was no turning back… The next 6 figures took me just a few months. And there’s a reason for this… Because once you […]

3 Insights To Sell High Ticket Programs

About 8 years ago I made a really uncomfortable decision. But, this decision was the thing that catapulted me from 6 to 7+ figures. At the time my business was doing well, but I knew I was capable of more… I knew I was ready for something at a higher level. Long story short… An […]

5 Secret Attributes All High Earners Possess

Almost 9 years into my coaching journey I remember thinking… “Maybe, I’ll never make it.” “Maybe, I’ll never hit that magic 7-figure per year mark in my coaching business.” You’ve probably seen a lot of people talk about it on social media… (especially the bro marketers!) But for me, it was more than a number. […]

Removing Emotional Blocks w/ Diana Guintu

There’s one thing that stops coaches from going to the next level. And it has nothing to do with their business challenges. It’s their emotional challenges. I had an experience early in my career that made me feel like I was going to be a failure.  I remember my first ‘real job’ out of college […]

This one ingredient inspires your audience to buy

Have you ever noticed that some speakers are able to engage and connect with their audiences more than others? That they seem to be able to effortlessly… …Persuade and Influence their audience? Let’s take Martin Luther King’s famous I Have A Dream Speech for example. What made his speech so amazing and one of the […]

Why people don’t join your programs

Healthy diets are so restrictive… Aren’t they? Avoid sugar, Avoid too many carbs, Avoid alcohol, etc… Well, that’s one way to look at it. But what if I said that healthy diets are Freedom. Freedom from disease, freedom from lethargy, Freedom from brain fog, etc… Wouldn’t you be more open to a healthy diet when […]

My #1 most powerful persuasion tactic

The other night a friend of mine, JD, recommended a new modern american restaurant in Newport Beach. I booked instantly and the experience was amazing. I didn’t check the reviews on yelp or the photos. I just booked it because I trust his opinion. This is also known in marketing terms as… …Social Proof. Nothing […]