{"id":235635,"date":"2021-12-22T00:00:26","date_gmt":"2021-12-22T08:00:26","guid":{"rendered":"https:\/\/colinboyd.co\/?p=235635"},"modified":"2022-01-27T00:38:47","modified_gmt":"2022-01-27T08:38:47","slug":"simplify-and-scale-your-coaching-business","status":"publish","type":"post","link":"https:\/\/colinboyd.co\/dev2\/simplify-and-scale-your-coaching-business\/","title":{"rendered":"Simplify and Scale Your Coaching Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I made one of the scariest decisions in my business in January of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This one decision led to our most profitable year.<\/span><\/p>\n<p><b>The decision was to close down 80% of the programs I was delivering.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, I was selling a Mastermind Program, a lot of individual coaching, Keynote speaking, and about five different online courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the start of 2021, I asked myself these three questions&#8230;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> What program do I enjoy the most? (Joy)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What program do I believe will be most profitable? (Profit)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What program do I believe will have the most impact? (Contribution)<\/span><\/li>\n<\/ol>\n<p><b>Everything kept coming back to one offering, which was my Sell From Stage Academy\u00ae and the ELITE\u2122 Group Coaching Level.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So I made the scary decision of closing everything, other than this main offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I closed my Mastermind, I stopped selling coaching, I stopped doing keynotes,\u00a0 I stopped selling my other online courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was really scary because those offerings represented about 50% of my income!!!<\/span><\/p>\n<p><b>But, looking back at this decision, it was one of the best business decisions I&#8217;ve made.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Simplifying can be really scary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also really releasing.<\/span><\/p>\n<p><b>This year for me has been a lot more enjoyable because all of my energy has gone into one program.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And it&#8217;s crazy to think that not only was the money I thought I was going to lose, made back, but we&#8217;ve had our most profitable year ever!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best part was that I got to do what I enjoy the most!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which Is helping people become confident at converting more clients from virtual stages.<\/span><\/p>\n<p><b>So I encourage you to ask yourself these three questions coming into 2022&#8230;<\/b><\/p>\n<ol>\n<li><b> What program do you enjoy the most?<\/b><\/li>\n<li><b> What program do you believe will be most profitable?<\/b><\/li>\n<li><b> What program do you believe will have the most impact?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Essentially, when you decide which program gives you all of these three things your business will become joyful, profitable, and highly impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What more would you want, right??<\/span><\/p>\n<p><b>In fact the only way to scale up your business is to simplify.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in simplifying in 2022 I actually did a podcast a while ago on this <\/span><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.expertedgepodcast.com\/blog\/episode2\" target=\"_blank\" rel=\"noopener\">exact topic which you can listen to here &gt;&gt;&gt; The Scalability Episode.<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m believing for you to have an amazing 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you found this helpful, make sure to put your name down on the Sell From Stage Academy\u00ae VIP waitlist as that&#8217;s all I&#8217;ll be doing in 2022. So if you want the best of me, then I&#8217;ll be inside there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/boydtraining.mykajabi.com\/SSA-Waitlist\" target=\"_blank\" rel=\"noopener\">Put my name down for the VIP waitlist<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<p><b>Now onto the NEW Podcast this week&#8230;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This week on the Expert Edge Podcast I interviewed Book Writing Expert, Rob Kosberg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason I wanted to bring him on to the podcast is because not only is he a great dude, but he specializes in helping coaches and consultants write a profitable book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having your own book is one of those &#8216;rites of passage&#8217; that every coach and expert eventually should \u200b\u200bachieve. You don&#8217;t have one at the start of your business journey, but at some point, you&#8217;ll probably want to consider writing one. It gives you credibility and an amazing connection with your audience.\u00a0 If you&#8217;ve been considering writing a book and want to make it actually profitable then you&#8217;ll love this podcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the interview you&#8217;ll discover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to choose the topic of your first book<\/b><span style=\"font-weight: 400;\">&#8230;this will clarify the exact angle you should take to ensure its success<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to decide between self-publishing and going after a publishing deal<\/b><span style=\"font-weight: 400;\"> (this will be a really simple decision once you hear the answer)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why building a book funnel is one of the most profitable business decisions<\/b><span style=\"font-weight: 400;\"> you&#8217;ll make<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The secrets to writing your book faster<\/b><span style=\"font-weight: 400;\"> &#8211; and how to structure it so that the whole process becomes easy and simple<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/write-your-profitable-book-w-rob-kosberg\/id1500505303?i=1000545749010\" target=\"_blank\" rel=\"noopener\"><b>&gt;&gt;&gt; iTunes Link: Enjoy this interview w\/ Rob Kosberg on Writing Your First Profitable Book<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.expertedgepodcast.com\/blog\/episode93\" target=\"_blank\" rel=\"noopener\"><b>&gt;&gt;&gt; Listen on all other platforms<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Colin &#8220;Simplify your business&#8221; Boyd<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P.S. Here are some other simple ways that I can help you grow your expert business:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register yourself for the VIP Waitlist of <\/span><a href=\"https:\/\/boydtraining.mykajabi.com\/SSA-Waitlist\" target=\"_blank\" rel=\"noopener\"><b>Sell From Stage Academy\u00ae<\/b><\/a><span style=\"font-weight: 400;\">. This will ensure you don\u2019t miss out on any bonuses or unique opportunities when the Academy opens again!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listen to the latest episode on the Expert Edge Podcast to get all my latest content and interviews with industry experts\u00a0 <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/expert-edge-podcast\/id1500505303\" target=\"_blank\" rel=\"noopener\"><b>Click To Subscribe<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you want to implement high-converting virtual events and webinars in 2022, you can book in a quick call to chat through your strategy and how to improve it <a href=\"https:\/\/calendly.com\/colinboyd\/call-for-sell-from-stage-elite-external\" target=\"_blank\" rel=\"noopener\"><b>here<\/b><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>I made one of the scariest decisions in my business in January of 2021. This one decision led to our most profitable year. The decision was to close down 80% of the programs I was delivering. In 2020, I was selling a Mastermind Program, a lot of individual coaching, Keynote speaking, and about five different [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":235636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/posts\/235635"}],"collection":[{"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/comments?post=235635"}],"version-history":[{"count":4,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/posts\/235635\/revisions"}],"predecessor-version":[{"id":235640,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/posts\/235635\/revisions\/235640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/media\/235636"}],"wp:attachment":[{"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/media?parent=235635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/categories?post=235635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colinboyd.co\/dev2\/wp-json\/wp\/v2\/tags?post=235635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}