15 Nov How to Start a Mastermind Group
The word 'Mastermind' has been thrown around a lot in this industry. In my experience, Mastermind groups completely changed my life. But, I've also joined programs that...
08 Nov Your Audience Buys This… Not Your Course.
Most coaches struggle to sell their courses because they misunderstand what they are actually selling. The truth is that when someone buys your course, they are...
11 Oct When to use Case Studies instead of Testimonials.
Many coaches make this mistake with their social proof. They think that testimonials are the best way to build credibility for their offers. And sure, it does...
04 Oct How to feel confident speaking in public
I've had a few moments in my life when I was speaking in public and.. My body literally started shaking. One time I was holding onto the...
27 Sep The most important part of your offer
Most experts think the most important part of their offer is the content they teach in it. This might be true once somebody actually buys your...
20 Sep What bad stories & flying cars have in common.
The other day I was watching a movie and it portrayed a future with flying cars. I'm sure you've seen plenty of movies like that. You know...
13 Sep This one ingredient inspires your audience to buy
Have you ever noticed that some speakers are able to engage and connect with their audiences more than others? That they seem to be able to...
23 Aug Why people don’t join your programs
Healthy diets are so restrictive...
09 Aug My #1 most powerful persuasion tactic
The other night a friend of mine, JD, recommended a new modern american restaurant in Newport Beach. I booked instantly and the experience was amazing. I didn't...
02 Aug Avoid these 3 webinar KILLERS
Running profitable webinars can seem like rocket science if you're new. Heck, even if you're a seasoned vet...